The story of The Concrete Concept is one of growth and transformation. Originally, we started as a small, three man concrete business in Lehigh Valley, PA. In 2012, recognizing the need to better align with our target audience, we rebranded to The Concrete Concept, making it easier for our clients to find us and understand our mission.
Our early days were marked by relentless experimentation and learning, specifically in marketing our business online. Through trial and error, we discovered the winning formula for online success in the concrete industry. This breakthrough allowed us to expand our services and expertise to concrete and coatings business owners nationwide.
As the digital landscape evolved, so did we. We have grown from a small operation into a dynamic team of 36 professionals spread across the globe. Our journey has been shaped by the ever-changing world of online marketing and the rise and fall of search engine algorithms. This experience has equipped us with the knowledge and skills to navigate these shifts, ensuring our clients’ businesses not only to survive but thrive in the digital age. Most recently we have began utilizing AI platforms to drive more targeted web traffic to our clients, the results have been simply amazing!